IT Corporate
Email Marketing Engineer (Bangalore) Permanent NEW
About the Role
We are seeking an experienced and highly skilled Zeta Global Platform Specialist / Email & Marketing Automation Developer to join our team. This role requires deep hands-on expertise with the Zeta Global platform and strong technical knowledge of building, testing, optimizing, and troubleshooting complex email and omnichannel campaigns. The ideal candidate will be an expert in campaign automation, segmentation, template development, rendering optimization, and client-side email compatibility.
Key Responsibilities:
- Zeta Platform & Campaign Development
- Design, build, configure, and optimize campaigns within the Zeta Global platform
- Develop and manage multi-step automated journeys, triggered campaigns, and event-based workflows
- Create and maintain dynamic, personalized, and modular email templates using HTML, CSS, and Zeta’s scripting/personalization capabilities
- Support campaign setup for transactional, promotional, lifecycle, and re-engagement communications
- Segmentation & Data Management
- Build and maintain complex audience segments, including suppression rules and advanced data logic
- Work with customer data across platforms and ensure accurate mapping, validation, and usage in campaigns
- Debug data inconsistencies and personalize content based on customer attributes and behaviors
- Rendering & Testing
- Perform comprehensive email render testing using Litmus and Email on Acid
- Identify and resolve rendering issues across major email clients and devices:
- Outlook (Windows & Mac)
- Gmail (Web, iOS, Android)
- Apple Mail, Yahoo, Samsung Mail, etc.
- Fix layout, spacing, font, image, and CTA/button issues across platforms
- Resolve light mode and dark mode rendering challenges, ensuring optimal visibility and design consistency
Optimization & Performance
- Conduct A/B and multivariate testing to improve open rates, CTR, and overall engagement
- Apply strong understanding of email deliverability best practices, including SPF, DKIM, DMARC, and list hygiene
- Monitor and analyze campaign performance; provide actionable insights and continuous improvement recommendations
- Integrations & Technical Support
- Work with APIs, JSON, and webhooks for CRM, CDP, and eCommerce integrations
- Troubleshoot campaign failures, broken logic, incorrect data pulls, and address system-related errors
- Maintain documentation for templates, automations, and processes
- Required Skills & Qualifications
- 8–10 years of hands-on experience in Email Marketing / Marketing Automation / CRM platforms
- Strong expertise in Zeta Global platform
- Advanced skills in HTML and CSS specific to email template development
- Hands-on experience with Litmus and Email on Acid
- Deep knowledge of:
- Email client rendering limitations
- Table-based layouts
- Inline CSS techniques
- Mobile-first and responsive design for email
- Light and Dark Mode handling
- Solid understanding of campaign automation, segmentation logic, and journey orchestration
- Experience with testing methodologies, QA practices, and data validation
- Familiarity with email deliverability standards and compliance requirements (CAN-SPAM, GDPR, etc.)
- Experience integrating marketing platforms with CRM and eCommerce applications
- Soft Skills & Personal Attributes
- Excellent written and verbal communication skills
- Strong problem-solving and analytical mindset
- High attention to detail and quality
- Ability to work independently and manage multiple campaigns simultaneously
- Collaborative approach when working with cross-functional teams
- Comfortable operating in a fast-paced, agile environment
Preferred / Nice-to-Have
- Experience with additional marketing platforms (Salesforce Marketing Cloud, Adobe Campaign, Braze, etc.)
- Familiarity with JavaScript for dynamic content
- Exposure to multi-channel orchestration (SMS, MMS, Push, In-app messaging)
Ajai Agarwal
+65 9754 2241 +65 6909 9290 +65 6909 9291
Registration ID R1768374
Irtish Consulting Pte Ltd | EA Licence 20S0377 | Reg. No.201435033E